01 Nov Foro Alfa: Wood’s future is in the rear mirror
Foro Alfa · 31/10/2013
Advance: (···) Nowadays, instead of defending a traditional business model that placed us in the international scene, we try to compete, in terms of price, with a market that is not subject to the same laws and controls. We adapt the supposed market preferences, loosing the idiosyncrasy and values of furniture and of the material it is made of. It is about time to understand that we cannot dispossess a material of its essence to produce cheaper and transportable furniture. It is about time to understand that we do not have to constantly resort to new materials or loose the natural marks of wood in order to get into an impersonal market where lacquer deceives the eye of the inexpert buyer (···) More info at Foro Alfa