All designers can tap into their inner strength, tenacity and knowledge to make huge differences in our world. Design, at its most powerful, is a public service. Many leaders, however, and the citizens they represent, are at a loss. They have no idea how design...
Though we blossom from past experiences and we are living in the present, we were asked to give our opinion about the future of design. In itself, this already seems to reflect an essence of what design is. A continuous evolution, developing by looking at...
Adaptation is something that every living being has to do in order to survive in the environment he, she or it lives in. If designers are, as we presume, a species sensitive to environmental changes, then it is crucial for us to be experienced in...
Though we blossom from past experiences and we are living in the present, we were asked to give our opinion about the future of design. In itself, this already seems to reflect an essence of what design is. A continuous evolution, developing by looking at...
What is the price of freedom we designers and creators have to pay? Struggling to find the ultimate solution out of nearly unlimited possibilities. A designer can create almost anything or any product. So we are free, maybe the most free professionals. Of course we need technical...
Foro Alfa · 15/03/2012 Extracto: Que alguno de los principales referentes internacionales del diseño se presten a contarnos por escrito qué piensas de la profesión sin ninguna pretensión comercial, ni hablar de sus productos o clientes… no es nada fácil. Ese reto se consiguió con Articulado,...
Design is a young discipline. A process engineered at the beginning of the industrial age that first and foremost developed function and derived beauty from it. Up until today, function is the trademark of industrial and serial design, reluctantly giving in to the emotional and...
About a year ago, I had a conversation with an editorial designer with whom I was working on a particularly demanding book. We were having a hard time with it. I wanted to adopt a different design approach for each page, she was having trouble...
I was having a cup of tea with Takashi Okutani in Milan, during the 2005 Salone del Mobile, talking about projects underway with Muji and describing to him the Alessi cutlery project and how I felt that this approach to design, of leaving out the...
Four-legged animals spend their lives in nature, in the midst of, next to, and surrounded by things like trees, rocks, meadows, other animals, etc. For them, things are givens. They do not question or transform their environment. Nor do they manufacture their tools. On the...
