08 Feb The importance of image when slicing ham
The “cortadores de jamón” or carvers of Spanish ham are master craftsmen capable of
letting us savor this Spanish traditional product under the best possible conditions, through
both the flavor and the appearance. And that’s because if it looks mouth-watering before
even tasting it, it is enjoyed at its maximum. To see how an Iberian leg of ham is sliced
causes a whole show of fireworks to happen inside your mouth that culminates when the
dish is presented.
For that reason, being loyal to the importance of image and good work,
attention is not only put on every single detail when slicing the ham, but also on the elements
used to slice it: from the Afinox ham holders to the garment covers designed by
@sanserif.es for the main idols on the sector, like Aníbal Falcón. They are the new rising
stars of Spanish cuisine and probably the best and most accessible ambassadors of our
culinary culture.