01 Jul Pharmacies of XXI century
The costumer does not only look for products, but for purchase experiences. Nowadays, this is the challenge of the retail sector and also of the businesses such as pharmacies which, until today, have captive public that are now in dispute with supermarkets, parapharmacies and online distributors. It is necessary to change the mind, make the costumer to confide in us so that he would feel tucked in the space and find the products and offers which will not be in any other similar commerce, and the most important, to be different. It is important to drop the uniformity and the white for white. We are not a franchise, we are a commerce that wants to have its own personality. This is valued by costumers. Now, not only do we have to sell and get the customer to come back, but we also have to get them to speak well of us. It is obtained more yield by the word-to-mouth than by other acts. Just take a look at Farmacia Torrefiel