Sanserif.es renews the image of viticulturists Lo Necesario

The agency Sanserif.es has been responsible for the renewing of viticulturists Lo Necesario’s image in order to combine the passions of the young team led by the enologist Diego Fernández Pons. The robin is the emblem of this winery, born in the surroundings of the Hoces del Cabriel natural park, an inspiration source for its most known wines, Aves de Paso and El Árbol Blanco, or for all the needed, as the name of the company suggests.

Viticulturists Lo Necesario advocate for a traditional style of wine production, evoking the Mediterranean lifestyle, treated with great care and elaborated by manual harvesting, as well as minimal technical equipment or intervention on the grapes, which is reflected through the each vintage. Both the simplicity and the respect for the environment in which the wine is produced are the inspiration of this new image of the winery and its wines, realized by Ana Yago and her Sanserif.es team.