Starbucks, the importance of the brand name and the cardboard furniture by Sanserif.es
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Starbucks, the importance of the brand name and the cardboard furniture by Sanserif.es

14 Feb Starbucks, the importance of the brand name and the cardboard furniture by Sanserif.es

Posted at 05:25h in Uncategorized by

Beatriz Navarro · Ocupat  23/05/2013

Clara Castelló interviews the marketing manager of Starbucks in Spain, Beatriz Navarro, at the Palacio de Congresos in Valencia, with the chairs of Sanserif Creatius’ Bold collection as the only props. A talk that, beyond the territories that every technician knows, shows us how a brand can make its model more flexible to adapt to its customers’ taste in each country or region while ignoring its initial overall concept. She does it while sitting on the red fur Bold cHair , designed by Sanserif Creatius. More info on Ocupat.

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