Trademark design for craftmanship in Comunitat Valenciana Traditional commercial market is in an intensive care unit due to the pandemic, and for this reason handicraft needs to be approached in a new way, countering industrialisation and highlighting values like sustainability, local know-how, cosiness and handwork, as...
Craftsmanship is associated with tradition and handmade objects, with something ancient that has survived, but this definition falls short to explain contemporary crafts. Now, craftsmanship does not only produce functional objects for everyday use or decoration, but also avant-garde objects that, influenced by design, respond...
Like the three three wise monkeys of the Asian culture, we wanted to change the paradigm of "don't see, don't hear, and don’t tell" and teach craftsmanship as an avant-garde discipline with unique objects. It is a message that was recreated with models that represent the...
The humanized craftsmanship of the project "Esencia, Japanese inspiration in Valencian craftsmanship" began in a notebook with notes and sketches of objects that looked for a material and a technique in which the hands were the craftsmen...
