Foro Alfa · 11/05/2016 Professionals from 14 countries give their opinions and reflections about the profession and its relation with businesses and society. Advance: (···) It is a useful text for both design professionals and businessmen. It is an informal view about “what we do” and “why...
Foro Alfa · 07/07/2015 Preview: (···) Sometimes the best defence is the best defence. This is not a mistake but a famous maxim from Kasparov talking about another chess player colleague (Petrosian) who was able to exasperate the adversary with his strong approaches pointed to the...
Foro Alfa · 05/06/2015 Extracto: (···) Claro que no solo hablamos de ecodiseño o de prácticas responsables, sino de la reinvención constante de la oferta, del proceso creativo, del amor a una profesión sin la que, ni tendríamos zapatos, ni nada que vistiera nuestra desnudez. Y eso,...
Foro Alfa · 03/07/2014 Advance: (···) This is not what we see today in firms and businesses. It is as if they had forgotten that the trade of industrial designers emerged at a time when our early machines could mutilate or kill their operators. And that...
Foro Alfa · 12/02/2014Advance: (···) There is a drop in sales, warehouses are not emptied as before and the inflexibility seems to be the only answer. Reductions in innovation investments and, of course, overblown action plans that never take users opinion into account but talk about...
Foro Alfa · 31/10/2013 Advance: (···) Nowadays, instead of defending a traditional business model that placed us in the international scene, we try to compete, in terms of price, with a market that is not subject to the same laws and controls. We adapt the supposed...
Foro Alfa · 17/09/2013Advance: Whenever a new product is launched into the market, it is presumed that it has gone through a previous research and development process. That it has been tested and has an inherent value that will make it stand out from its...
Foro Alfa · 02/09/2013 Advance: (···) The transition has to go beyond not printing. Beyond being able to access the information from any place, as if the space and the rest of the senses did not matter. Paper cannot disappear just for the sake of economic...
Foro Alfa · 15/07/2013 Extracto: Actually, part of the artistic-photographic creation from the beginning of the 20th century was focused on the peculiarities of the clothing world, to which the society was putting all its own imagery. That might be the reason why both are living...
José Antonio Giménez · Dircom Sanserif.es · 09/07/2013 Advance: Another way of seeing things is that manufacturing outsourcing to other countries, like China or India, makes it necessary the exportation of qualified technicians who control, supervise and manage the production process in situ. Or, which is to...
